who I am
Art Director and Brand Designer based in London with over 9 years of experience blending design, strategy, and systems to help brands tell sharper, bolder stories.
what I do
Currently I’m a Brand Design Lead at the UK company Ben. I own creative direction across brand strategy, digital experiences, marketing campaigns, video, and print. I balance hands-on design with managing agencies and internal teams, ensuring everything we deliver is brand-aligned, impactful, and executed to the highest standard.
clients
National Geographic, HBO, BMW, Pirelli, Sennheiser, Delta Capita, Mondelez, Jeep, Mothercare, fast-growing startups.
who I am
Art Director and Brand Designer based in London with over 9 years of experience blending design, strategy, and systems to help brands tell sharper, bolder stories.
what I do
Currently I’m a Brand Design Lead at the UK company Ben. I own creative direction across brand strategy, digital experiences, marketing campaigns, video, and print. I balance hands-on design with managing agencies and internal teams, ensuring everything we deliver is brand-aligned, impactful, and executed to the highest standard.
clients
National Geographic, HBO, BMW, Pirelli, Sennheiser, Delta Capita, Mondelez, Jeep, Mothercare, fast-growing startups.
who I am
Art Director and Brand Designer based in London with over 9 years of experience blending design, strategy, and systems to help brands tell sharper, bolder stories.
what I do
Currently I’m a Brand Design Lead at the UK company Ben. I own creative direction across brand strategy, digital experiences, marketing campaigns, video, and print. I balance hands-on design with managing agencies and internal teams, ensuring everything we deliver is brand-aligned, impactful, and executed to the highest standard.
clients
National Geographic, HBO, BMW, Pirelli, Sennheiser, Delta Capita, Mondelez, Jeep, Mothercare, fast-growing startups.
Research, Product Design, and Branding for Oasis. Case-study on Behance
what is it
Ben is a benefits platform that helps companies support their people globally.
We launched a full rebrand to reposition Ben from a functional HR tool to a bold, human-centric platform that redefined how employee benefits are perceived and delivered.
what I did
I hired and partnered with London-based branding agency Ragged Edge, leading the full creative direction of the rebrand from strategy to execution over six months. I art directed every stage from typography, colour, and photography to web experience and messaging—while building a design system in-house to test and scale brand decisions.
Working closely with product designers, we ensured all new brand colours met accessibility standards. In collaboration with developers, we accurately replicated the Figma design system in Webflow to maintain consistency across every touchpoint and streamline production. Together, we reduced over 500 styles down to just 50.
result
Doubled the pipeline
New brand helped close clients like Mondelez, Virgin, Trainline, Octopus, and Grind
+830% increase in organic social media traffic
80% of website traffic is now brand-related
Website conversion rate increased from 2.0% to 7.7%
Website production time reduced from 1 week to 1–2 days
The full brand implementation across all assets was completed in 1 month with zero delay
In each position, the amount of job applications doubled
Awards:
Gold Winner at WBDS In-House Design Awards 2024/25 (Identity Category)
what is it
Ben is a benefits platform that helps companies support their people globally.
We launched a full rebrand to reposition Ben from a functional HR tool to a bold, human-centric platform that redefined how employee benefits are perceived and delivered.
what I did
I hired and partnered with London-based branding agency Ragged Edge, leading the full creative direction of the rebrand from strategy to execution over six months. I art directed every stage from typography, colour, and photography to web experience and messaging—while building a design system in-house to test and scale brand decisions.
Working closely with product designers, we ensured all new brand colours met accessibility standards. In collaboration with developers, we accurately replicated the Figma design system in Webflow to maintain consistency across every touchpoint and streamline production. Together, we reduced over 500 styles down to just 50.
result
Doubled the pipeline
+830% increase in organic social media traffic
80% of website traffic is now brand-related
Website conversion rate increased from 2.0% to 7.7%
New brand helped close clients like Mondelez, Virgin, Trainline, Octopus, and Grind
Website production time reduced from 1 week to 1–2 days
The full brand implementation across all assets was completed in 1 month with zero delay
In each position, the amount of job applications doubled
Awards:
Gold Winner at WBDS In-House Design Awards 2024/25 (Identity Category)
what is it
The rest of my projects
what I did
Projects that I mostly produced myself for clients and for fun
Creative direction of employer branding videos in collaboration with Welcome to the Jungle (formerly Otta)
Creative direction of employer branding videos in collaboration with Welcome to the Jungle (formerly Otta)
Social media coverage for National Georgraphic
Creative direction of employer branding videos in collaboration with Welcome to the Jungle (formerly Otta)
what is it
The rest of my projects
what I did
Projects that I mostly produced myself for my clients, education and fun
what is it
Ben is a benefits platform that helps companies support their people globally.
We launched a full rebrand to reposition Ben from a functional HR tool to a bold, human-centric platform that redefined how employee benefits are perceived and delivered.
what I did
I hired and partnered with London-based branding agency Ragged Edge, leading the full creative direction of the rebrand from strategy to execution over six months. I art directed every stage from typography, colour, and photography to web experience and messaging—while building a design system in-house to test and scale brand decisions.
Working closely with product designers, we ensured all new brand colours met accessibility standards. In collaboration with developers, we accurately replicated the Figma design system in Webflow to maintain consistency across every touchpoint and streamline production. Together, we reduced over 500 styles down to just 50.
result
Doubled the pipeline
New brand helped close clients like Mondelez, Virgin, Trainline, Octopus, and Grind
+830% increase in organic social media traffic
80% of website traffic is now brand-related
Website conversion rate increased from 2.0% to 7.7%
Website production time reduced from 1 week to 1–2 days
The full brand implementation across all assets was completed in 1 month with zero delay
In each position, the amount of job applications doubled
Awards:
Gold Winner at WBDS In-House Design Awards 2024/25 (Identity Category)
what is it
The rest of my projects
what I did
Projects that I mostly produced myself for clients and for fun
Research, Product Design, and Branding for Oasis. Case-study on Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance
Social media coverage for National Georgraphic
Social media coverage for National Georgraphic
Research, Product Design, and Branding for Oasis. Case-study on Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance
Educational 3d project. Behance
Educational 3d project. Behance
Educational 3d project. Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance
Research, Product Design, and Branding for Oasis. Case-study on Behance